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Film Future

Page history last edited by Anita Fisher 10 years, 3 months ago

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- Big Picture - 


Will the Industry Survive?


The MPAA came out with its annual report that shows that once again, its box office take hit new record highs. This same thing happens basically every year, so we almost didn't cover it at all this year. You can read the MPAA's full PDF on http://www.mpaa.org, though for reasons that make no sense at all, they will block you from reading the PDF if you have javascript or cookies disabled. The report further notes that ticket prices have continued to rise pretty consistently over the past decade from a $6.21 average price in 2004 to $8.13 last year. For an industry supposedly being destroyed, you'd think they wouldn't be able to get away with raising prices...going to the movies is a different experience than downloading a film and people are paying for that experience.





Future Technological Innovations  


4D/5D Theaters



4D film or 4-D film is a marketing term for an entertainment presentation system combining a 3D film with physical effects that occur in the theater in synchronization with the film. (Note that 4D films are not actually four-dimensional in the geometric sense of the word.) Because physical effects can be expensive to install, 4D films are most often presented in custom-built theaters at special venues such as theme parks and amusement parks. However, some movie theaters have the ability to present 4D versions of wide-release 3D films. The films Journey to the Center of the Earth (2008), and Avatar (2009) are among the films that have received a 4D treatment in certain theaters.


Effects simulated in a 4D film may include rain, wind, strobe lights, and vibration. Seats in 4D venues may vibrate or move a few inches during the presentations. Other common chair effects include air jets, water sprays, and leg and back ticklers. Hall effects may include smoke, rain, lightning, air bubbles, and special smells (for example, fireworks smells at the London Eye's Experience, and gassy smells when a stinkbug sprays it in It's Tough to Be a Bug).


4D films have occasionally been marketed as 5D, 6D, or 7D films in order to emphasize the variety or uniqueness of their theatre effects. However, there is no consistent standard among films for the application of these marketing labels. Notable formats for providing different aspects of a "fourth dimension" to films include Sensurround, Smell-O-Vision and 4DX.



The 5D Movie Theater experience has been described as more like an amusement park ride than watching a movie. The experience lasts about 5 to 6 minutes in length. The movie-goers pick an action movie, that is a maximum of 6 minutes in length, then they are given 3D glasses that they will use to view the movie. They go into the theater where they are strapped into movable theater seats and hang on for the  ride of their life. With this type of movie experience there are no concessions to enjoy while watching the movie (now watch the video below to see why concessions aren't offered).




4K television and Smart TV's


4K Television: Introduced in the summer of 2013, Sony released the first ever 4K Ultra HD television for consumers to purchase. 4K UHD (ultra high definition) is a resolution of 3840 pixels x 2160 lines equaling out to 16:9. With Sony's futuristic corporate mentality, their goal was to have your own personal home theater system in the comfort of your own home. Sony expects the 4K technology to take off in 2014, bringing four times the resolution to the screen compared to your average HD technology. Their main target audience is China due to its high population of consumers and distributors, which will drive up their sales. " There is going to be a growth in the rest of the market, but the Chinese growth dwarfs everything else, " Paul Gagnon, director for globe TV research at NPD DisplaySearch told Fortune. " Most regions are seeing double-digit growth in 2014 over 2013." According to the market research firm TrendForce, panel shipments for TVs amounted to just 65.07 million units in January, dropping 12 percent month by month. In the United States, 4K remains very much in the early adopter phase due to high prices. In China, it has essentially become a mass market. The reason for 4K technology not to expand at a rapid rate is due to the content style that is not able to record in ultra high definition.



Smart TV's: Patented in 1994, the concept of an "integrated" television system, linked with data processing system, by means of digital or analog network was only a concept. A Smart TV is described as a trend of an integrated of the internet and web 2.0 into your television set.  The devices have a higher focus on online interactive media, Internet TV, over-the-top content, as well as on-demand streaming media, and home networking access, with much less focus on the traditional broadcasting media that traditional television sets and set-top boxes offers. Similar to how the Internet, Web widgets, and software applications are integrated in modern smartphones, the name "smart TV" is akin to "smart phone". Smart TV's is not a specific genre of television, but a software involved into every newer television. Samsung, a major electronic corporation, strives to have the technology of tomorrow. With the base of having "your products just work" entails that all your Samsung electronics will work hand in hand. With the software of app friendly television, Samsung built a platform for major television competitors. The future of the film industry is by streaming content from a distributor like Netflix to your comfort of your own couch.



Dolby’s New Atmos Sounds System


The sound of a killer’s footsteps creeping up a flight of stairs is about to get a whole lot creepier, thanks to Dolby’s new Atmos sound system, which was introduced in April 2012 and will be used at upcoming Hobbit screenings. By adding a rig of speakers to the ceiling and adding more speaker feeds/audio inputs all around, the system pushes sound out from even more directions—making auditory effects almost alarmingly naturalistic.





Holographic Immersion



One of the many technologies presently being explored and researched for the future film industry is Holographic Immersion. This technology allows the audience to feel they are part of the action.




Second Screen Experience Apps    
(phone apps that interact with the movie) 

The new Dutch horror movie 'App'  synchronizes with moviegoer smart phones for an interactive  second-screen experience.






What To Expect From Streaming?



The powerhouses that stream video have a new strategy -- creating original content. Discover what Netflix and Hulu are doing to provide new reasons for people to sign up. Interviews include: Netflix Chief Content Officer Ted Sarandos and Hulu CEO Jason Kilar.







What Will Affect The Film Industry In The Future?




  •  Can't justify the price of a ticket compared to on demand movies at home.

  •  The industry has not built a sustainable inventory class. Every movie is treated differently for budget size.

  •  The film industry is very dominant when "keeping it in the family." Only a selected few have capitalized on owning the rights of  the idea of some movies which won't let the industry grow.

  •  Independent film makers will not get any growth in the industry  because they are not considered the same as "regular" movies.

  •  The film business remains a single product industry. The product may be available on many different platforms, but it is still the same thing.

  •  We ignore films most unique attribute. As demonstrated by how little of people's online time is spent watching content (30%), people want connectivity & community, more than anything else. There used to be film societies, just like reviewers once placed films in cultural context -- we need to recreate a community aspect to filmgoing.

  •  The industry will not add more actors because they do not express "value" towards their name.

  •  With the advancements of the internet, the film industry will fail due to bootlegging and illegal downloads from the safety of their own house.

  •  The industry is simply running out of ideas.  There were more remakes in movies in that past couple years than there was new innovative movies.



  •  Prior to the 1940's, the film industry has always made low budget films work because no one could ever see film explode like it would until after.

  •  In the 1940's the average movie making cost around 5.5 million dollars. Since then it has increased every decade by a power of 2.

  •  In 1997, when the movie Titanic came out, it was the most expensive movie ever to hit the big screen, costing 291 million dollars, with an adjustment for inflation. Since the movie came out, it has paved a road for greater movies to come.

  •  In 2007, when the movie Pirates of the Caribbean: At Worlds End came out, it was the most expensive movie of all time according the Huffington post, with a cost of 338 million dollars.

  •  With the budgets of film making increasing, it is estimated to reach up around 500 million dollars around 2030, if movies were made WITHOUT ANIMATION.

  • The infamous movie Avatar was one of the best animation movies of all time. The movie cost 258 million dollars adjusted for inflation. The reason it cost less than the Pirates of the Caribbean was due to animation of the movie. It cost less to incorporate the animation than bits and pieces of hand made costumes and fixtures.



 Animated Movies Are Here To Stay!!


Future of Film = Animation  


Many of the film producers and studio heads are strategizing that the future of Hollywood and the film industry is animation. Presently there are 10 animated films still scheduled to be released in 2014 with another 13 scheduled for release in 2015. Because animation is cheaper to produce than regular films, experts say that this is the trend that will be followed in the future. Recent box office results show huge box office revenue for animated films released in 2013 and 2014 looks to be on track for another enormous box office year also. 




Animated films save the movie studios money by allowing them to work with smaller budgets. Although big name actors and actresses are sought out to do the character's voices, animated films are produced without all the ancillary staff (i.e. makeup artists, gaffers, lighting crew, film crew, stage crews, costume department, grips, stunts, etc.) Because animated films can be made cheaper, they are what the film studios are gravitating towards, as they are the money makers. Judged just by genre, average revenues for animated films ran 108.4% ahead of costs. Shrek 2 led the category with a 462% margin. Sci-Fi/Fantasy films had a margin of 108.1% with Fox's Avatar being the winner with revenues 554% ahead of costs. Disney's Frozen, released in late 2013, just crossed $1 billion in profits.


Animation Voice Actors



Box Office Revenue By Genre




Movie Sequels


These are the films already known to be in production, scheduled to start production, or are 

  in contract negotiations with Hollywood actors/actresses and voice/sound effects actors.



             Non-Animated Sequels                                               Animated Sequels


        Jurassic Park IV                        (2014)                                              Transformers 4                           (2014)

        Zoolander 2                                (2014)                                              The Expendables 3                     (2014)

        Star Wars: Episode VII             (2015)                                              Rio 2                                            (2014)

        Pirates of the Caribbean 5        (2015)                                              How to Train Your Dragon 2     (2014)

        Marvel's The Avengers 2          (2015)                                              Planes 2: Fire and Rescue         (2014)

        James Bond 24                           (2015)                                              SpongeBob SquarePants 2         (2015)

        Mission Impossible 5                  (2015)                                              Kung Fu Panda 3                        (2015)

        Avatar 2                                      (2015)                                              Finding Nemo 2/Finding Dory   (2016) 

        Avatar 3                                      (2016)                                              How to Train Your Dragon 3    (2016)

        Indiana Jones 5                     Unknown                                              Despicable Me 3                         (2017)

        Terminator 5                         Unknown                                              The Lego Movie 2                      (2017)


Although Hollywood and the Film Industry have not always had good luck with sequels, they are choosing to try them again. The above list is a sample of which films Hollywood has decided to produce as a sequel. For Hollywood, and the Film Industry, sequels are a risky undertaking as some sequels perform well at the box office and others do not. With animated film budgets being lower, the chances of breaking even or making a profit is better, so the chances of an animated film getting a sequel is higher than a full-fledged cast of stars film..


Will the Film Industry Implode?



Spielberg predicts Hollywood Implosion

In 2013, Steven Spielberg predicted that Hollywood will implode, or at least have a meltdown, while talking at the USC School of Cinematic Arts. He and director George Lucas each predicted a change to the industry as we know it. Spielberg said, "There's going to be an implosion where three or four or maybe even a half dozen mega budget movies are going to go crashing down into the ground, and that's going to change the paradigm." George Lucas predicted that the movie experience will change and we will be paying $50 or more to enjoy the movie experience. Here is the link to the story:  



After Spielberg and Lucas made their predictions about Hollywood, there was much controversy to their predictions. Here is a video of the "CBS This Morning" anchors talking to Michael Hogan, entertainment editor for the Huffington Post, about his thoughts to these predictions.




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Comments (9)

Reba Ramcharit said

at 1:36 pm on Mar 10, 2014

Outline for the future
How Film Will be Distribute
• Streaming
• Theaters
New Technology
• 4k Tvs
• 5D 6D (new technology for the future)
What will affect the Future of Film
• Piracy
• Sales Figures
Add what Spielberg talks about where the industry is heading in the future.

Reba Ramcharit said

at 11:56 pm on Mar 17, 2014

Reba Ramcharit said

at 12:08 am on Mar 18, 2014

Tomas said

at 4:22 pm on Mar 18, 2014

Spielberg implosion prediction! its on our diigo, I think this I necessary

Anita Fisher said

at 9:02 pm on Mar 21, 2014

I can't add anything after Tomas was in here and locked it. I'm am getting very frustrated as I have worked hard on my section and now everything is different and I can't access it. I didn't go on your pages and mess with them and I wish you all would ask permission before messing with ours. Thank you!!!!!!! I need to add more things but can't because I can't do anything as nothing will add to the page.

Anita Fisher said

at 8:00 am on Mar 22, 2014

Where did my picture of Toy Story go under the animation? I'm not seeing it on my computer.

Reba Ramcharit said

at 11:13 am on Mar 26, 2014

You guys need to reformat those bullet points.

Anita Fisher said

at 8:42 am on Apr 2, 2014

Added info on Hollywood Implosion prediction, but not sure if it should be on future page. I know Spielberg predicted it would happen in the future, but he predicted it last year.

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