• If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • Work with all your cloud files (Drive, Dropbox, and Slack and Gmail attachments) and documents (Google Docs, Sheets, and Notion) in one place. Try Dokkio (from the makers of PBworks) for free. Now available on the web, Mac, Windows, and as a Chrome extension!


Magazine Industry - Life

Page history last edited by Zachary Larson 7 years, 8 months ago

Life Magazine

  • Despite the commercial success of Reader's Digest and Time in the 20th Century, the magazine that really symbolized the general-interest genre during this era were the oversized pictorial weeklies Look and Life. More than any other magazine of its day, Life developed an effective strategy for competing with popular radio by advancing photojournalism. Launched as a weekly by Henry Luce in 1936, Life was able to combine the public's fascination with images (incorporated by the movie industry), radio journalism, and the popularity of advertising and fashion photography.
  • By the end of the 1930s, Life had a pass-along readership- (the total number of people who come in to contact with a single copy of a magazine - of more than seventeen million, rivaling the ratings of popular radio programs.






Comments (0)

You don't have permission to comment on this page.