• Magazine paper shortages are becoming a challenge today for the Magazine Industry. Producing quality magazine paper requires a significant amount of money for most magazine publishers which may be causing people to switch to digital or other formats of producing their mass media. 

• Forest products industry information provider RISI predicts a 20 percent loss of magazine paper usage within five years, a number that will rise to 51 percent within fifteen years. (IOANNA OPIDEE)

• And even though a drop in demand might ordinarily mean a drop in price, the paper industry has become increasingly unstable, and such a fall in demand might lead to additional mill consolidation and closures, as well as greater under-utilization of machines—all of which, many publishers fear, could lead to dramatic prices.  (IOANNA OPIDEE)

Opidee, Ioanna. “The State of Magazine Paper in 2012.” FolioMag. Access Intelligence, 19 Jan. 2012. Web. 5 Mar. 2014. <http://www.foliomag.com/2012/state-magazine-paper-2012#.UwRG5znnbIV> 

 It is true that this segment – let’s call it “graphic paper” – is in trouble. The economic downturn has led to reduced spending in publicity in the press, and therefore to less paper consumption. Also, the abundant information available through electronic media is a serious competitor to the printed press. And this competition is likely to become even stronger. (Bernard de Galembert: Forest and Innovation Director, Social Affairs Director, Confederation of European Paper Industries (CEPI). UNECE)