2) Advertising and Sales Face Unusual Challenges

• This section goes in to depth about the current state of the most important economical component of the magazine industry: Advertisement. 
• News magazines are one example of how the industry is experiencing a big hit when it comes to producing a balanced amount of pages dedicated to advertisement.

Pew Research Center's Fact Tank

• Recently studies have shown that since 2012, the total number of ad pages in a magazine has dropped by almost 25 percent from major news magazine companies.
• The reason behind this is that advertisers are finding cheaper, easier, and more effective ways to show off their product or service that reach out to various audiences through different forms of mass media, such as internet.  

Sasseen, Jane, Katerina-Eva Matsa, and Amy Mitchell. "News Magazines: By the Numbers." State of the News Media 2013. The Pew Research Center, n.d. Web. 05 Mar. 2014. <http://stateofthemedia.org/2013/news-magazines-embracing-their-digital-future/news-magazines-by-the-numbers/>