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Magazine Industry- Reader's Digest

Page history last edited by bhespanhol 10 years, 3 months ago

First issue of the Reader's Digest, February 1922.pngReader's Digest


     "The most widely circulated general-interest magazine during this period was Reader's Digest. Started in a Greenwich Village basement in 1922 by Dewitt Wallace and Lila Acheson Wallace. The magazine was able to champion one of the earliest abilities of the industry: printing condensed versions of selected articles from other magazines. In the magazine's early years, the publishers refused to accept ads and sold the Digest only through subscriptions."[11]



     "With its inexpensive production costs, low price, and popular pocket sized format, the magazine's circulation climbed to over a million during the Great Depression, and by 1946 it was the nation's most popular magazine. By the 1980s, it was the most popular magazine in the world with a circulation of twenty million in America and ten-twelve million abroad." [11]









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