Reader's Digest

     "The most widely circulated general-interest magazine during this period was Reader's Digest. Started in a Greenwich Village basement in 1922 by Dewitt Wallace and Lila Acheson Wallace. The magazine was able to champion one of the earliest abilities of the industry: printing condensed versions of selected articles from other magazines. In the magazine's early years, the publishers refused to accept ads and sold the Digest only through subscriptions."_[11]

     "With its inexpensive production costs, low price, and popular pocket sized format, the magazine's circulation climbed to over a million during the Great Depression, and by 1946 it was the nation's most popular magazine. By the 1980s, it was the most popular magazine in the world with a circulation of twenty million in America and ten-twelve million abroad." _[11]