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Saturday Evening Post
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Saved by Zachary Larson
on March 24, 2014 at 9:29:44 am
Saturday Evening Post.
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Although it had been around since 1821, the Saturday Evening Post concluded the 19th Century as only a modest success, with a circulation of about 10,000. In 1897, Cyrus Curtis, who had already made Ladies' home Journal the nation's top magazine, bought the Post and remade it into the first widely popular general-interest magazine.
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The reformation and invigorating of the magazine included printing popular fiction and romanticizing American virtues through words and pictures. Curtis also included articles that celebrated the business boom of the 1920s. This reversed the direction of the muckracking era, in which business corruption was often the focus. By the 1920's, the Post had reached two million in circulation, first magazine to hit that mark.
Saturday Evening Post
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